The first question I ask you… would you lie to one of your friends and tell them to try a new¬†recipe¬†because it¬†was amazing, when really you never¬†even tried it? I would hope not.
So why would you promote a product on your website or social media account that you’ve¬†never tried?
This is a mistake that a lot of people including competitors make (including myself a few years ago).¬†You want to make money / gain followers / receive free products as an affiliate partner so you resort to¬†promoting anything on your accounts / websites.
When I was sponsored by a supplement company, even though I wouldn’t promote it on my social media feeds because I¬†didn’t actually use it, I would be published¬†in top fitness magazines such as Oxygen, Fitness RX and Health & Fitness! Pretty cool, however I was pictured with products I never even used. This began to effect me and my moral¬†conscious after people were telling me they were using the¬†products¬†I was “endorsing.” I knew that the marketing strategy of the companies I was with had gone on for far too long. I therefore ceased the partnership and vowed to never have my face on a product I didn’t FULLY endorse.
The big lesson I learned was that when you are an affiliate for a¬†product or service you are endorsing it and telling your readers¬†to purchase it.¬†You can’t do that and expect to keep a loyal audience if you¬†haven’t tried the product yourself.
Once you do have a product you use…. how long should you wait to share with your readers? Usually it takes 4-6 weeks to see the quality of a product shine!
- If it is a pair of clothing: does the quality stay the same after a number of washes? How long is the turn around time from ordering to shipping? What if your audience is in another country, are they able to purchase?
- Supplements / Tea’s/ Essential Oils/ Face & Body: to see optimal results, it will usually take more than a few doses. How do you feel taking the products for a few weeks? How do you feel when you stop taking the product for 2-3 days?
To legitimize your endorse the products: I would take a picture with the date of you trying the products / and a blog review to share with your audience. This will hold up a lot more then posting a picture with a coupon code on a social media page…. give them in-depth¬†info!
Dig Deep and write a post that offers your audience:
- Honest opinion of the product or service
- Pros and cons
- Your story and experience with¬†the item
- Your fav features and benefits
- A before and after picture!
Show your readers pictures of yourself using the product, or images of how it can be used, so that they can get a complete review of the item.¬†This is another thing that helps to build trust with your audience, because they can actually see you using the item rather than just feeling like you are trying to sell them something.
Hope this helps your affiliate marketing!
Love:¬†Jill Bunny xoxo